Soulayma’s philosophy

Living what we believe.

For Soulayma, love shows in respect, gratitude in attention, and hope in action. Caring for others leaves room for self-respect.

In the care we take of ourselves and the attention we give others.

Ideas to live by

Six ideas, in everyday terms.

Soulayma explains her outlook through familiar choices: how we start the day, treat ourselves, and respond to people.

  1. 01

    Beauty and the person behind it

    Getting ready even when nobody is expected, and liking what we see in the mirror, both matter to Soulayma. So do the words we use and the way we treat people. Appearance is one part of the person someone comes to know.

  2. 02

    Forgiveness with boundaries

    Soulayma connects forgiveness with wanting peace in our own lives. She also speaks firmly about kindness being taken for granted. Forgiving someone leaves us free to protect our time and challenge behaviour that hurts us.

  3. 03

    Gratitude that pays attention

    Thanking God for what we have, thanking a mother for a meal, noticing the effort someone made: these are the details Soulayma returns to. The care we receive from people close to us deserves to be noticed.

  4. 04

    Give the day a purpose

    A day can have a modest plan: work to get on with, people to welcome, plants to tend. Soulayma puts hope alongside that kind of activity, encouraging us to take a part in what happens with whatever we can do today.

  5. 05

    Love in ordinary days and celebrations

    A rose beside a lunch plate can make an occasion. Respect, tenderness, and shared responsibility sustain the relationship after it. Soulayma enjoys celebrations and the chance they give us to do something lovely for ourselves and the people we love.

  6. 06

    Faith, effort, and staying with it

    Soulayma speaks of trusting God while continuing to make an effort. Her idea of success gives a central place to persistence: returning to the work we chose and practising what we encourage others to do.

A closer look

The journal gives these ideas more room: what we do with a day, how we look after ourselves, and the effort we put into treating people well.

Read the journal

Her outlook and her products

Nature in her conversations, products in her work.

When Soulayma talks about nature, she names familiar things: cocoa, roses, herbs around the home. These interests recur in her conversations, alongside the products that are part of her daily work.

  1. 01

    Notice what is familiar

    She often begins with something people already recognise. She describes her role as drawing attention to things we may have stopped noticing.

  2. 02

    Make time for yourself

    Her conversations about products also return to personal attention: getting ready, choosing something we enjoy, and giving that care a place in an ordinary day.

  3. 03

    Stand by what you say

    Soulayma judges credibility by whether a person stays true to their convictions. In discussing promotion, she insists that a commercial opportunity should not make someone endorse the opposite of what they believe.

Explore the products in Soulayma’s shop.

Open Soulayma’s shop